About Us

N/ATION Collaborative, LLC is a digital content platform for the non-alcoholic industry founded in 2023 by Jon Eggleton, Principal and Chief Hoptimist. Its properties include this website, the U.S. of N/A podcast, and IRL Nation, a new collaboration marketplace connecting brands and enthusiasts launching late January, 2025. To hear our founder story, read the essay, here.

Our goal is to promote and support the full spectrum of NA beverages, and with it, the brands driving the movement. We do this through original beverage reviews showcasing what makes each one unique, sharing industry trends to spotlight where the category is headed, recording in-depth founder conversations to pull the curtain back on the industry's most successful brands, and by connecting producers of all sizes with potential collaborators in getting liquid to lips.

Are you a brand interested in working together? Contact us here.