IRL Nation

How Does It Work?

IRL Nation (In Real Life!) is a new activator network pairing great beverage brands with great people ready to share them with their communities, or conduct in-store and event samplings.

For Activators

Signing up is free, you can leave at any time, and with a focus on real-life interactions, there’s no requirement for a social media following. Take the latest brands to run club, the yoga studio, or your next dinner party and revel in the awesomeness of sharing craft curations with friends and community. Or, for those looking for something more, get paid to help brands conduct in-store and event sampling events as an independent contractor.

For Brands

Cans in hands. Liquid to lips. There’s nothing more important than getting tomorrow’s brand evangelists to experience your brand today. We created IRL Nation to help brands of all sizes find your people, by connecting with an authentically-engaged community interested in collaboration.

For a limited time, there is no cost for Brands to sign up and engage with Activators.

Activator Tiers

SHARE WITH GROUPS

Select this option if you are simply interested in sharing samples with a group or community you belong to, such as a run club or yoga studio. In exchange for free samples, we only require that you share feedback with the Brand on what you and your group enjoyed most about the samples, and any opportunities for improvement.

ACTIVATION EVENTS

Are you an NA enthusiast looking to get even more involved? Select Activation Events to be considered for sampling events in your area. You must be willing to work as an independent contractor, and some brands may require a brief screening process. Indicate your desired hourly rate (visible to prospective Brands) to help match you with opportunities.

Frequently Asked Questions (FAQs)

Once I tell a brand I’ll hand out samples with my club or group, am I legally bound to do so?

Well, technically no. However, as IRL Nation is a community aimed at matching great new brands (many of whom are small businesses) with those excited to sample and share, we do ask that to stay in the platform you make every effort to fulfill your end of the bargain. We reserve the right to remove anyone who isn’t sharing samples, doesn’t provide any brand feedback, or who doesn’t represent a genuine interest in helping brands find new audiences. As the brands are taking on all the expense of shipping, etc. we want to make sure this is fair to everyone involved.

Do I need to have social media accounts or a minimum number of followers to join?

Nope! This platform is all about getting samples in hands, in real life. That said, unless you have heard otherwise from a brand, you are certainly encouraged to share your sampling experiences in social media as you wish.

What else is required?

After you have had a chance to try out the samples with your group, we ask that you provide some basic feedback on your experience to be shared with the brands, including about how many people you shared with, whether you enjoyed them, what you did/didn’t like best. This feedback is critical to helping our brands create an even better product that audiences will love.

How and when is my information shared with brands?

Great question! When you sign-up, Brands will be able to view a picture (whatever you choose to upload), your first name, city/state, which activator options you are interested in (Share With Groups and/or Activation Events), categories you are interested in (Non-Alcoholic Beer, etc.), and if applicable, your desired hourly rate if you have selected Activation Events. Once a Brand chooses to engage with you they can contact you through the platform. From there, it is entirely up to you if you want to collaborate, and choose whether to share any additional information. To make it easy to send a mailing address for sending samples, you can simply tag that in the messaging portion of the platform to send in the chat.

How many brands can I work with?

There is no limit on the number of brands you can work with.

Is there a minimum age to participate?

Yes. Non-alcoholic beverages are still intended for those 21+ in the U.S., and all who elect to participate warrant they are of legal drinking age, and are not violating any local guidelines by doing so. For those sampling THC/CBD beverages, you may not select that as an option if you live in a state or municipality that prohibits them by law.

Ok, I’m in! Where’s the legal-ese?

All participants and brands involved in IRL Nation are governed by our Terms of Service and Privacy Policy.