Episode 13: Ted Fleming, Partake Brewing

We sit down with a category pioneer for his thoughts on the NA space, and how to build a sustainable brand in a growing market.

Ted Fleming has been in the adult non-alcoholic beverage category since 2013, before many were even thinking about it. He founded Partake Brewing in 2017, but four years prior had launched one of the world's first online non-alcoholic e-commerce stores. Since that time, he has steered the Partake brand through an accelerated period of growth, and more recently, through an influx of newer players entering the category. In our conversation we talk about what Partake has prioritized in building a modern brand amidst transformational changes in the way people consume adult beverages, from merchandising to partnerships, to cultivating a sustainable community that can carry them into their next stage of existence.

Referenced in this episode:
Partake Brewing