Athletic Brewing Partners With Premier League Club

The U.S. craft beer leader continues string of sports sponsorships, inking deal with the Premier League’s Arsenal Football Club.

Milford, Connecticut-based Athletic Brewing Company, the leading non-alcoholic brewery in the U.S., has announced a groundbreaking partnership with Arsenal Football Club of the English Premier League, considered by many fans to be the top football (soccer) flight in the world. This collaboration marks a significant step for both organizations, as Athletic becomes the London-area club's first-ever Official Non-Alcoholic Beer Partner. Starting this new season, fans attending matches at Emirates Stadium will have the opportunity to enjoy Athletic's award-winning Run Wild IPA, both in cans as well as on draft, the latter of which is still difficult to find at sporting events in the U.S.

Beyond product availability, the partnership includes a comprehensive marketing campaign featuring Arsenal players and a series of fan engagement initiatives. This includes in-stadium sampling activations, social media giveaways, and exclusive VIP experiences for lucky supporters. As Athletic Brewing continues to expand its global reach, this partnership with a world-renowned football club solidifies its position as a leader in the non-alcoholic beverage industry.