Episode 19: Sierra Elaina, Lehua Brands

We sit down with a veteran of the alcohol industry, for her perspective on where cannabis beverages may be headed.

Cannabis beverages have exploded in the market, not coincidentally just as consumer preferences seem to be shifting away from alcohol. In today's episode we're joined by Lehua Brands CEO Sierra Elaina, herself a veteran of the alcohol industry having formerly held key leadership roles in sales and marketing for Diageo. In our conversation we talk about what's driving the category, how the cannabis industry is recovering from prior setbacks, parallels that exist to growth in the NA sector, and lastly, what the future of these beverages may look like.

Mentioned in this episode:
Lehua Brands